Sleek Apple TV+ promo highlights celebrity supporters: Watch

Entering the original content ring with a ridiculous amount of celeb support, here’s Apple TV+.

The tech giant announced today that it will be diving into the streaming wars with its own entertainment service, featuring both licensed and original content. Apple TV+ is primed to compete with services like Netflix, Hulu, and Amazon Prime Video.

Apple reported a whole slew of celebs tied to their upcoming projects, but highlighted a small handful of their most elite supporters for a sleek, black-and-white promo exploring the magic of storytelling. 

Featured interviews include J.J. Abrams, Jennifer Aniston, Damien Chazelle, Sofia Coppola, Ron Howard, M. Night Shyamalan, Octavia Spencer, Steven Spielberg, Hailee Steinfeld, and Reese Witherspoon.

Available in over 100 countries, Apple TV+ will launch this fall. Pricing has yet to be announced.