Uber wants to be the ‘Amazon of transportation.’ BMW and Daimler might do it first.

{“post”:{“_id”:”5c708e4c28cc365bec0000b1″,”id”:”/article/bmw-daimler-take-on-uber/”,”title”:”Uber wants to be the ‘Amazon of transportation.’ BMW and Daimler might do it first.”,”title_tag”:null,”author”:”Sasha Lekach”,”post_date”:”2019-02-23T00:05:30+00:00″,”post_date_rfc”:”Sat, 23 Feb 2019 00:05:30 +0000″,”formatted_date”:”24 minutes ago”,”formatted_shares”:”7″,”sort_key”:”1GXkOS”,”link”:”https://mashable.com/article/bmw-daimler-take-on-uber/”,”content”:{“full”:”u003Cpu003ETwo major car makers just out “Ubered” Uber. u003C/pu003Enu003Cpu003ELast year, Uber CEO Dara Khosrowshahi said he wanted the app to do it all: individual rides, carpools, food deliveries, electric bicycles, e-scooters, self-driving vehicles, and even flying taxis. He wanted Uber to become “u003Ca href=”https://ift.tt/2Iy6qWF Amazon of transportationu003C/au003E.”u003C/pu003Enu003Cpu003EBut on Friday, German companies Daimler (of Mercedes-Benz) and BMW announced they were investing 1 billion euros ($1.13 billion) to offer many of the same services. u003C/pu003Enu003Cdiv class=”see-also”u003Eu003Cp class=”see-also-link”u003ESEE ALSO: u003Ca href=”https://ift.tt/2TczLKu Uber bought Jump, people started riding bikes instead of ordering carsu003C/au003Eu003C/pu003Eu003C/divu003Enu003Cpu003EUnder the plan (which will initially focus on Europe, but could expand around the world), the two companies will combine existing services and companies with new transportation options. u003C/pu003Enu003Cpu003EThe initiative will focus on five areas:u003C/pu003Enu003Cpu003Eu003Cstrongu003EReach Now u003Cbru003Eu003C/strongu003EBike and scooter rentals mixed with bus trips or ride-shares. u003C/pu003Enu003Cpu003Eu003Cstrongu003EPark Now u003Cbru003Eu003C/strongu003EThis is about connecting drivers with parking services, whether in garages or on the street. Companies like Parkmobile Group (owned by BMW) put parking payments into car infotainment systems and mobile apps.u003C/pu003Enu003Cpu003Eu003Cstrongu003EShare Nowu003Cbru003Eu003C/strongu003EA combination of car-sharing services, including Car2Go and DriveNow, to let other drivers use your car when it’s not in use. u003C/pu003Enu003Cpu003Eu003Cstrongu003ECharge Nowu003Cbru003Eu003C/strongu003EThe companies want to connect electric vehicles to the Digital Charging Solutions network, which includes 143,000 charging stations around the world.u003C/pu003Enu003Cpu003Eu003Cstrongu003EFree Nowu003Cbru003Eu003C/strongu003EThis is BMW and Daimler’s all-encompassing vision, which includes ride-hailing, taxis, private car rides, rentals, e-scooters — basically anything that can get you where you want to go. Ride-hailing options include u003Ca href=”https://ift.tt/2Iut1n5; target=”_blank”u003EDaimler-owned mytaxiu003C/au003E, Chauffeur Privé, Clever Taxi, and Beat — all of which offer different ride options in different parts of the world, like mytaximatch, which pairs people in taxis going to a similar location. Mytaxi is u003Ca href=”https://ift.tt/2T8I3D7; target=”_blank”u003Echanging its name u003C/au003Eto Free Now under the new partnership.u003C/pu003Enu003Cpu003EBMW and Daimler say their services under these five branches already include 60 million customers. Looks like Uber has some serious competition. u003C/pu003Enu003Cdiv class=”bonus-video-card”u003Enu003Ch2 class=”title”u003Eu003Ca href=”https://ift.tt/2Iy6q97; target=”_blank”u003EWATCH: Lyft plans to launch IPO next monthu003C/au003Eu003C/h2u003Enu003Cdiv class=”content-mash-video” data-source=”blueprint” data-template=”bonus” data-video=”gjnLMwQMl2″u003Enu003Cpu003Eu003Cimg alt=”Uploads%252fvideo uploaders%252fdistribution thumb%252fimage%252f90553%252f719e6ac9 7b67 4a7d bce0 ec17edf32588.jpg%252foriginal.jpg?signature=fglmhvqsyjgnggwyj 4v3jv4osq=u0026amp;source=https%3a%2f%2fblueprint api production.s3.amazonaws” src=”https://ift.tt/2TczKGq; data-fragment=”m!8240″ data-image=”https://ift.tt/2TczKGq; data-micro=”1″u003Eu003C/pu003Enu003Cscript class=”playerMetadata” type=”application/json”u003E{“player”:{“description”:”Big moves!”,”image”:”https://mondrian.mashable.com/uploads%252Fvideo_uploaders%252Fdistribution_thumb%252Fimage%252F90553%252F719e6ac9-7b67-4a7d-bce0-ec17edf32588.jpg%252Foriginal.jpg?signature=FGlMhvQSyJgnggWYj_4V3jv4oSQ=u0026source=https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com”,”mediaid”:”gjnLMwQMl2″,”preload”:false,”title”:”Lyft plans to launch IPO next month”,”sources”:[{“file”:”https://vdist.aws.mashable.com/cms/2019/2/784966aa-40c9-ca9c/hls.m3u8″},{“file”:”https://vdist.aws.mashable.com/cms/2019/2/784966aa-40c9-ca9c/dash.mpd”},{“file”:”https://vdist.aws.mashable.com/cms/2019/2/784966aa-40c9-ca9c/mp4/1080.mp4″},{“file”:”https://vdist.aws.mashable.com/cms/2019/2/784966aa-40c9-ca9c/mp4/720.mp4″},{“file”:”https://vdist.aws.mashable.com/cms/2019/2/784966aa-40c9-ca9c/mp4/480.mp4″}]},”options”:{“disableAds”:false,”disableSharing”:false,”nextupAction”:”autoplay”,”embedUrl”:”https://mashable.com/videos/blueprint:gjnLMwQMl2/embed/?player=offsite”,”standaloneUrl”:null,”post”:{“url”:”https://mashable.com/video/lyft-launching-ipo/”,”date”:”2019-02-22T15:53:46.851Z”,”bp_id”:91866,”wp_id”:null}},”advertising”:{“params”:{“keywords”:”tech,mashable-video,uber,ipo,wall street,lyft”,”sec0″:null,”sec1″:””,”prc”:””}},”analytics”:{“labels”:”tech,mashable-video,uber,ipo,wall street,lyft”,”videoSeriesName”:null}}u003C/scriptu003Enu003C/divu003Enu003C/divu003E”,”intro”:null,”plain”:”Two major car makers just out “Ubered” Uber. nLast year, Uber CEO Dara Khosrowshahi said he wanted the app to do it all: individual rides, carpools, food deliveries, electric bicycles, e-scooters, self-driving vehicles, and even flying taxis. He wanted Uber to become “the Amazon of transportation.”nBut on Friday, German companies Daimler (of Mercedes-Benz) and BMW announced they were investing 1 billion euros ($1.13 billion) to offer many of the same services. nSEE ALSO: After Uber bought Jump, people started riding bikes instead of ordering carsnUnder the plan (which will initially focus on Europe, but could expand around the world), the two companies will combine existing services and companies with new transportation options. nThe initiative will focus on five areas:nReach Now Bike and scooter rentals mixed with bus trips or ride-shares. nPark Now This is about connecting drivers with parking services, whether in garages or on the street. Companies like Parkmobile Group (owned by BMW) put parking payments into car infotainment systems and mobile apps.nShare NowA combination of car-sharing services, including Car2Go and DriveNow, to let other drivers use your car when it’s not in use. nCharge NowThe companies want to connect electric vehicles to the Digital Charging Solutions network, which includes 143,000 charging stations around the world.nFree NowThis is BMW and Daimler’s all-encompassing vision, which includes ride-hailing, taxis, private car rides, rentals, e-scooters — basically anything that can get you where you want to go. Ride-hailing options include Daimler-owned mytaxi, Chauffeur Privé, Clever Taxi, and Beat — all of which offer different ride options in different parts of the world, like mytaximatch, which pairs people in taxis going to a similar location. Mytaxi is changing its name to Free Now under the new partnership.nBMW and Daimler say their services under these five branches already include 60 million customers. Looks like Uber has some serious competition. nnWATCH: Lyft plans to launch IPO next monthnn{“player”:{“description”:”Big moves!”,”image”:”https://mondrian.mashable.com/uploads%252Fvideo_uploaders%252Fdistribution_thumb%252Fimage%252F90553%252F719e6ac9-7b67-4a7d-bce0-ec17edf32588.jpg%252Foriginal.jpg?signature=FGlMhvQSyJgnggWYj_4V3jv4oSQ=u0026source=https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com”,”mediaid”:”gjnLMwQMl2″,”preload”:false,”title”:”Lyft plans to launch IPO next month”,”sources”:[{“file”:”https://vdist.aws.mashable.com/cms/2019/2/784966aa-40c9-ca9c/hls.m3u8″},{“file”:”https://vdist.aws.mashable.com/cms/2019/2/784966aa-40c9-ca9c/dash.mpd”},{“file”:”https://vdist.aws.mashable.com/cms/2019/2/784966aa-40c9-ca9c/mp4/1080.mp4″},{“file”:”https://vdist.aws.mashable.com/cms/2019/2/784966aa-40c9-ca9c/mp4/720.mp4″},{“file”:”https://vdist.aws.mashable.com/cms/2019/2/784966aa-40c9-ca9c/mp4/480.mp4″}]},”options”:{“disableAds”:false,”disableSharing”:false,”nextupAction”:”autoplay”,”embedUrl”:”https://mashable.com/videos/blueprint:gjnLMwQMl2/embed/?player=offsite”,”standaloneUrl”:null,”post”:{“url”:”https://mashable.com/video/lyft-launching-ipo/”,”date”:”2019-02-22T15:53:46.851Z”,”bp_id”:91866,”wp_id”:null}},”advertising”:{“params”:{“keywords”:”tech,mashable-video,uber,ipo,wall street,lyft”,”sec0″:null,”sec1″:””,”prc”:””}},”analytics”:{“labels”:”tech,mashable-video,uber,ipo,wall street,lyft”,”videoSeriesName”:null}}”},”shares”:{“facebook”:7,”total”:7},”image”:”https://mondrian.mashable.com/uploads%252Fcard%252Fimage%252F939345%252Fbb734ef5-239f-4eb7-a86a-3bfe24a8e90f.jpeg%252F950x534__filters%253Aquality%252890%2529.jpeg?signature=FfhiQ78D3qM_HQFkwcqpV-q9e1U=u0026source=https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com”,”feature_image”:”https://mondrian.mashable.com/uploads%252Fstory%252Fthumbnail%252F91890%252F1d04c191-4998-40e8-a840-cd6fa8cc8e28.jpeg%252F1438x0.jpeg?signature=RS4tdEsnDn5QAzQgQpji58V_Nc0=u0026source=https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com”,”responsive_images”:null,”display_title”:”Uber wants to be the ‘Amazon of transportation.’ BMW and Daimler might do it first.”,”choice”:false,”mash_debut”:false,”weed_in_america”:false,”spotlight”:false,”shortcode_data”:{“ooyala”:[{“data-slug”:”gjnLMwQMl2″,”data-ytid”:”TytrIrBO5OA”,”data-source”:”blueprint”,”data-template”:”bonus”}],”gallery”:[],”giftguide”:[]},”excerpt”:”The companies are spending more than $1 billion to compete with Uber. “,”show_sponsorship”:null,”sponsorship_footer”:null,”channel”:”Tech”,”channel_label”:”Tech”,”channel_link”:”https://mashable.com/tech/”,”tweet_text”:”Uber wants to be the ‘Amazon of transportation.’ BMW and Daimler might do it first.”},”hot”:null,”big”:null,”channel”:{“_id”:”4d2f9cc15198403967000008″,”id”:”tech”,”name”:”Tech”,”posts_count”:52914,”url”:”https://mashable.com/category/tech/”,”responsive_images”:null}}