Houseparty taps ‘Heads Up’ to make money without ads

Can a social network make money without relying on advertising?

Houseparty, the video chat app so popular with teens Facebook copied it, is about to find out. The app, which bills itself as a “face to face social network,” just took its first step toward actually making money.

The app is teaming up with Warner Brothers to put a version of Heads Up, the charades-like game popularized by Ellen DeGeneres, inside of its app. Beginning today, Houseparty users can access a lightweight version of Heads Up from within their group video chats.

SEE ALSO: Surprise! Facebook’s ad targeting makes people uncomfortable, study says

Unlike the standalone app, Houseparty’s Heads Up feature lets users play without plunking down cash up front. There will be three free decks to choose from, and users can purchase additional decks for an in-app purchase. (If you’ve previously purchased decks in the standalone app, they won’t carry over to Houseparty.)

Image: houseparty

Image: houseparty

Houseparty will get a cut of all in-app purchases made via its Heads Up feature,. The company declined to share specifics of its agreement with Warner Brothers.

But partnering with Heads Up is a potentially lucrative deal for the three-year-old startup, which has yet to bring in any revenue of its own. The $0.99 game, launched as a standalone app in 2013 as a spinoff of a game DeGeneres played with guests on her show, has been the most popular paid game in Apple’s App Store for four straight years. It’s also incredibly profitable: Heads Up grossed more than $26 million in both app stores over the last five years, and took in $5 million in 2018 alone, according to data from app analytics firm Sensor Tower. 

If Houseparty can claim a piece of that, then it would be a significant win for the company, which made a conscious decision long ago to eschew traditional advertising models, according to cofounder and COO Sima Sistani.

“We have a big user base, they’re highly engaged [and] we can we can distribute content to them. But it’s important to me that they get to choose whether they want to engage. And that if they’re going to pay us for it, it’s because it’s an additive experience.”

Image: houseparty

Sistani says users can, however, expect more in-app games as well as other “shared experiences” as the company explores other content partnerships. 

For Houseparty, its move toward monetization comes at an important time. The video chat app has drawn the attention of larger competitors, like Facebook and Snapchat, because of its ability to attract younger users. But much of its early growth has now stalled, according to a recent report in Digiday, which cited slowing app installs. 

At the same time, the amount of time its users are spending in the app has increased, with the average user spending 60 minutes a day in Houseparty, according to the company. (By comparison, Snapchat says its users spend “more than 30 minutes per day” in its app, while Facebook claims more than 50 minutes a day across Facebook, Messenger, and Instagram.)

The sheer amount of time users spend in the app makes it all the more striking that Houseparty purposefully forgo advertising as a revenue source. Sistani says she knew very early on she did not want to purse monetization via advertising, a decision in part influenced by her experience at Tumblr, where she was previously head of media.

“Ads disrupted that community,” she said. “From the beginning, I’ve always said that I would like to try to approach monetization [for Houseparty] in a different way.

“I hope that we’re, you know, able to show a different path.”

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MLB Rumors: Phillies Want to Pair Mike Trout with Bryce Harper or Manny Machado

Los Angeles Angels Mike Trout, left, and Washington Nationals Bryce Harper, right, talk to each other during warm ups before the start of their baseball game, Wednesday, April 23, 2014 in Washington. (AP Photo/Pablo Martinez Monsivais)

Pablo Martinez Monsivais/Associated Press

The Philadelphia Phillies are reportedly trying to maintain financial flexibility with an eye toward a serious push to sign Los Angeles Angels superstar outfielder Mike Trout, who can become a free agent following the 2020 MLB season.

On Wednesday, Tom Verducci of Sports Illustrated reported the Phillies have enough money to acquire both infielder Manny Machado and outfielder Bryce Harper—this year’s most coveted players in free agency—but would rather add one and keep a path open to attracting Trout.

The Phils have a “slight preference” toward Machado among this offseason’s prized targets, but they have also considered a “dream scenario” with Trout, Harper and Andrew McCutchen, all former league MVP winners, in the same outfield starting in 2021, per Verducci.

In November, Phillies owner John Middleton told Bob Nightengale of USA Today the club was prepared to make a major splash during the offseason.

“We’re going into this expecting to spend money,” Middleton said. “And maybe even be a little bit stupid about it.”

He added: “We just prefer not to be completely stupid.”

Although all 30 MLB teams would love to have Trout, the league’s gold standard from the moment he arrived in the majors as a full-time player in 2012, a limited number will have the financial capacity to make a legitimate bid if he does hit the open market.

The 27-year-old New Jersey native has two seasons left on his six-year, $144.5 million contract with the Angels. The contracts Harper and Machado sign are going to help lay the groundwork for his next deal, though the lifelong Phillies fan will likely be able to command the highest salary in league history.

Los Angeles Dodgers ace Clayton Kershaw holds the record at $35.6 million, per Baseball Reference.

Philadelphia, which is set for quite the NL East battle in the coming years alongside the Washington Nationals, Atlanta Braves and potentially even the New York Mets if they can get an offense to match their star-studded rotation, wants to give itself a chance to land the two-time AL MVP.

The only way to keep that within the realm of possibility is abandoning any lingering effort of landing both Machado and Harper this offseason.

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As gold trade booms, Venezuela eyes stronger Turkey ties

Ankara, Turkey – When Venezuela’s industry chief Tareck El Aissami swapped the Caribbean sun for the wintry skies of central Anatolia on Wednesday, he was greeted by bouquet-bearing dignitaries eager to play a role in Turkey’s growing gold trade with the Latin American state.

His arrival in the city of Corum was the latest development in a burgeoning gold market that has raised eyebrows among the international community, which largely views Venezuela as a pariah state.

Aissami, President Nicolas Maduro’s minister of industries and national production, spent the afternoon at a gold refining plant in the city’s industrial zone before leaving by private jet amid tight security.

Since last year, Turkey has been refining and certifying Venezuelan gold after Maduro switched operations from Switzerland over concerns that further sanctions against his country could see it impounded.

Venezuela recently turned to gold in a bid to shore up its depleted foreign currency reserves as the economy implodes and international sanctions restrict the government’s ability to raise foreign currency.

Maduro, who was sworn in for a second term a week ago, has become increasingly isolated as the West and Venezuela’s neighbours have initiated measures over allegations of corruption, economic mismanagement, election-rigging and human rights abuses during his reign.

On Tuesday, it was reported that US President Donald Trump is considering recognising the head of the opposition-run National Assembly as Venezuela’s legitimate leader. Washington is also said to be mulling a full oil embargo and even military intervention.

In this climate, Turkey has emerged as a vital ally for Venezuela on the world stage.

Despite the lack of any obvious bond between Maduro’s socialist regime and the conservative, free-market administration of Turkey’s Recep Tayyip Erdogan, the two nations have forged close ties.

Imdat Oner, a former Turkish diplomat who was stationed in Caracas from 2014 to 2016, says Turkish interests in oil-rich Venezuela are largely commercial.

“Aiming to diversify its partners beyond its traditional sphere of influence, the Erdogan government is seeking to achieve an economic foothold in Latin America,” he said. “Venezuela has been a convenient partner for Turkey to realize its goal to expand the export market in Latin America.”

Turkey has become the largest importer of non-monetary gold from Venezuela, receiving $900 million in gold in the first nine months of 2018. Overall, bilateral trade has leapt from $804m over the a five-year period from 2013, to $892m between January and May last year, according to the Turkish Statistical Institute.

Last year, the two countries announced joint ventures in coal and gold exploration and started talks about Turkish investment in Venezuela’s beleaguered oil industry, which controls the world’s largest proven reserves.

In the first visit by a Turkish head of state to Venezuela, Erdogan last month oversaw the signing of commercial deals reportedly worth $5.1bn.

Erdogan’s ‘soulmate’

However, ties between the nations are further reinforced by political considerations. Like Maduro, Erdogan has often found himself subjected to Western criticism regarding human rights violations and undemocratic practices.

Over the summer, Turkey was targeted by US sanctions that contributed to a collapse of the Turkish lira and there are a number of other enduring disputes. Although a long-standing American ally, deteriorating relations have seen Turkey move closer to Russia, a firm backer of the Venezuelan regime.

“Turkey feels that both countries face the same international pressure – either military coup attempts or unjustly naming both countries’ leaders as dictators,” said Mehmet Ozkan, a senior fellow at the Center for Global Policy in Washington.

Ozkan, who until last year was the Colombia-based regional director for TIKA, the Turkish aid agency, added: “Most of the criticisms of the international system coming from Venezuela are similar to those of Turkey. Ankara considers that they both share a similar destiny as they face similar threats, criticisms and issues in global politics.”

The personal relationship between Erdogan and Maduro seems to underpin the growing bilateral trade that encompasses finance, mining, energy, agriculture and defence.

Referring to Maduro as his “friend” during his December trip, Erdogan railed against sanctions imposed on Venezuela.

“Political problems cannot be resolved by punishing an entire nation,” Erdogan said, before condemning “manipulative attacks from certain countries and acts of sabotage from economic assassins.”

Two months earlier, Maduro had visited Istanbul, a stopover that provoked outrage when footage emerged of him dining at a celebrity steakhouse as ordinary Venezuelans starved. It was his fourth visit to Turkey in a year.

Relations between Ankara and Caracas warmed in the wake of the 2016 coup attempt in Turkey. When Maduro was targeted by a drone in an apparent assassination attempt last August, Erdogan was quick to call and offer his support.

According to Oner, Erdogan found his “soulmate” in Maduro. “Their like-minded attitudes and personalised diplomacy have paved the way for an increased rapprochement,” he said.

“These populist and authoritarian leaders are seeking to develop man-to-man relations, rather than relying on institutions, bureaucracies or rules.”

Many commentators claim Turkey and Venezuela have become members of an alliance of authoritarian states, including Russia, China and Iran, that have emerged to challenge the West.

In an interview with Russia’s Sputnik news agency last July, Dogu Perincek, leader of Turkey’s leftist-nationalist Patriotic Party, spoke of a “solidarity in opposition” to US control.

“The world has formed a front against American hegemony and pressure whose geography extends from Venezuela to China and Turkey is a key player here,” he said.

International suspicion

Oner said the relationship could also be viewed in the context of Turkish brinkmanship with Washington, where Erdogan calculates that his “flirtation” with the Maduro government acts as leverage.

“With this in mind, President Erdogan will likely deepen his ties with the embattled Maduro regime in the near future to gain more concessions from the Trump administration,” he said.

WATCH: Can the US and Turkey find common ground over Syrian Kurds?

In another sign of warming ties, Turkish Airlines initiated flights to Caracas, via Havana, in 2017 as other carriers shut down their routes.

Turkish food products also make up the bulk of aid packages sold to Venezuelans at a heavy discount – a system that critics say Maduro’s regime uses to reinforce loyalty from its citizens.

However, it is the gold trade with Turkey that has caught the eye, with US officials claiming some of the proceeds may be being funnelled to Iran, another Maduro backer, in breach of sanctions.

“We are tracking large purchases of gold in Turkey these days and we’re trying to understand why that’s happening,” Marshall Billingslea, assistant US treasury secretary for terrorist financing, said during a visit to Ankara in July.

The gold trade between Turkey and Venezuela has been likened to the Turkey-Iran exchange in the 2000s, when Ankara helped evade US sanctions against the Islamic Republic.

Iran sanctions-busting later resulted in a highly embarrassing criminal case in the US that saw a senior official at a Turkish state bank jailed. During the trial, Erdogan was personally implicated in the illicit trade.

Despite the quantities of gold being shipped to Turkey, there are no signs in official trade figures of the refined product being returned to Venezuela, leading to suggestions that a barter system has been set up that includes food aid going from Turkey to Venezuela.

Oner also pointed to an increase in the levels of gold going from Turkey to the United Arab Emirates. “These unprecedented spikes raise the question of whether the gold coming from Venezuela is sent to the UAE because of sanctions,” Oner said.

The lack of transparency means the global community will remain suspicious of the trade, he added.

A Turkish diplomatic source, speaking on condition of anonymity, said that Turkey opposed “resorting to unilateral sanctions in international relations” and maintained that all trade transactions with Venezuela were “transparent and conducted in accordance with national and international law.”

Meanwhile, Maduro’s man in Corum was optimistic about the future of his country’s friendship with Turkey.

“There will be no doubt that 2019 will be the most productive year for relations between Turkey and Venezuela,” Aissami told a news conference after his visit.

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Trump administration separated thousands more migrants than previously known


A portion of the barrier between the U.S. and Mexico

The Department of Homeland Security and HHS, which was responsible for the care of the separated children, last summer faced a June 2018 court order to reunify about 2,500 separated children who were in custody with their families. Most of those families were reunited within 30 days. | Spencer Platt/Getty Images

The Trump administration separated thousands more migrant kids at the border than it previously acknowledged, and the separations began months before the policy was announced, according to a federal audit released Thursday morning.

“More children over a longer period of time” were separated at the border than commonly known, an investigator with the Department of Health and Human Services inspector general told reporters Thursday morning. “How many more children were separated is unknown, by us and HHS.”

Story Continued Below

The report sheds new light on the Trump administration’s controversial efforts to deter border crossings by separating migrant families. House Democrats who’ve condemned the separations as inhumane have vowed to investigate the administration’s handling of the policy and its health effects on separated children.

The first separations began in 2017 and were seen as a trial balloon for the “zero-tolerance” policy announced by then-Attorney General Jeff Sessions in May 2018, an HHS official told POLITICO.

The Department of Homeland Security and HHS, which was responsible for the care of the separated children, last summer faced a June 2018 court order to reunify about 2,500 separated children who were in custody with their families. Most of those families were reunited within 30 days.

However, “thousands of separated children” entered the care of the HHS refugee office before the court order, the report said. The reunification rate for those children is not known, the inspector general’s office said.

The report also found that the Trump administration failed to track separated families in a single database — an administrative decision that complicated efforts to reunify the families. The border patrol kept relevant family data in more than 60 different datasets, investigators found, confirming details a former HHS official first provided on POLITICO’s “Pulse Check” podcast last week.

The report also found that the administration repeatedly revised its count of separated children last year. The Trump administration in June 2018 publicly reported there were 2,053 separated children in HHS custody, and the number steadily rose to 2,668 by October 2018, when the administration acknowledged it lost track of some children for months.

Immigration rights groups have long faulted the administration for undercounting the number of separated children. An Amnesty International report in October 2018 concluded that about 8,000 “family units” — a term inconsistently applied by the border patrol to individuals as well as families — were separated at the border across 2017 and 2018.

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Camila Cabello Will Take The Grammys Stage For The First Time Ever In 2019



Getty Images

Given the thorough roasting the Recording Academy (rightfully) received for its dude-dominated Grammys ceremony last year — as well as outgoing president Neil Portnow’s much-derided “step up” comment — 2019 is shaping up to be a brand-new year for the awards show. And it’s about time.

Not only was the list of this year’s nominees, announced in December, much more diverse and representative of female artists, but it looks like the performers will be, too. The Recording Academy announced 2019’s first slate on Thursday (January 17), and it’s led by Camila Cabello, Cardi B, Kacey Musgraves, and Janelle Monae — along with Post Malone, Shawn Mendes, and Dan + Shay.

Kacey, Post, Janelle, and Cardi are all up for Album of the Year (among others), BFFs Shawn and Camila both have two nods in the Pop categories — this will be their respective first times hitting the Grammys stage, too — and Dan + Shay are nominated for Best Country Duo/Group Performance.

Notably missing, however, are this year’s top-nominated stars: Kendrick Lamar, who’s got the most nods with eight, and Drake, who’s right behind with him seven. News of their performances may be forthcoming; the Recording Academy packaged Thursday’s announcement as “the first group of artists” set for the 2019 ceremony. And given how the show is primarily three hours of short sets (sometimes wild as hell), there’s surely more to come.

In the meantime, Alicia Keys has been announced as the show’s host, and this week, the parents of Mac Miller said they’d attend the ceremony and be there to accept the statue for Best Rap Album, should his Swimming ultimately nab the award.

See how it all goes down on Sunday, February 10, when the 61st Annual Grammy Awards hit L.A.’s Staples Center. Catch the show on CBS at 8 p.m. ET.

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NYT honors record number of women in Congress with stunning special section

The Democratic women of the house, part of the historic number of women in the 116th Congress, are among those honored by the Times.
The Democratic women of the house, part of the historic number of women in the 116th Congress, are among those honored by the Times.

Image: Getty Images

2016%2f09%2f16%2f8f%2fhttpsd2mhye01h4nj2n.cloudfront.netmediazgkymde1lza3.f09f1By Marcus Gilmer

If you picked up a print copy of the New York Times on Thursday, you were greeted with a special cover highlighting the record number of women (131) who are part of the 116th Congress. 

But they’re not all featured on one cover. There are 27 different covers featuring both new and continuing members of Congress, one for each of the 27 regions where the Times delivers print editions.  

Images of the covers were shared on social media by Times staff on Wednesday evening, laying out every cover in a stunning display that reflects the history these women have made. 

As mentioned in the story:

Many of these women, spanning generations, serve as firsts in Congress: the first women representing their states, the first female combat veteran, the first Native American women, the first Muslim women, the first openly gay member of the Senate, the first woman Speaker of the House — the list goes on.

It’s a powerful display that perfectly pays respect to the women it honors.

The special section collects all 130 portraits; only freshman Republican Rep. Liz Cheney (WY) was not photographed. The Times said Cheney was not available to be photographed. 

The entire collection also lives online for those who don’t want to or can’t track down a print version of the paper. There’s even a great behind-the-scenes story on how all of the portraits were taken.

The message was loud and clear online, where Twitter users hailed the project.

Tearing up on subway this am looking @ print special section. And then I get to Lisa Blunt Rochester. Full sob. Thanks @nytimes

Buy a copy. Show your kids.

Redefining Representation: The Women of the 116th Congress https://t.co/vpiCVQLADZ

— Maura Keaney (@MauraKeaney1) January 17, 2019

Very glad I was in New Mexico for today’s New York Times special section. Definitely the most badass of the 27 different covers imho pic.twitter.com/wlsYGWC5Bv

— Nicolas Gonzalez🦉 (@NicoSGonzalez) January 17, 2019

If you want a physical copy of your own, you’d better head out now while copies of Thursday’s paper are still at newsstands. 

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Report: Texas QB Shane Buechele in Transfer Portal, Intends to Leave Longhorns

Texas quarterback Shane Buechele (7) throws during the team's Orange-White intrasquad spring college football game, Saturday, April 21, 2018, in Austin, Texas. (AP Photo/Eric Gay)

Eric Gay/Associated Press

University of Texas junior quarterback Shane Buechele reportedly entered the transfer portal Thursday, according to Stadium’s Brett McMurphy.

Anwar Richardson of Orange Bloods reported Wednesday that Buechele informed the team of his decision along with freshman quarterback Cameron Rising, who also intends to transfer.

Buechele backed up Sam Ehlinger in 2018, finishing with 273 yards, two touchdowns and one interception on 30-of-44 passing.

The 21-year-old Buechele is an Arlington, Texas, native who won the Longhorns’ starting quarterback job as a true freshman in 2016. He showed great promise, finishing the year with 2,958 passing yards, 21 touchdowns and 11 interceptions in 12 games.

Buechele began 2017 as the starter but lost the starting job to Ehlinger due to injuries before regaining it. By the end of UT’s 7-6 campaign, Buechele had been supplanted by the freshman, which set the stage for his current desire to transfer.

All told, Buechele threw for 1,405 yards, seven touchdowns and four picks in nine appearances during the 2017 campaign. Ehlinger finished with 1,915 yards, 11 TDs and seven picks, and he followed that up with 3,292 yards, 25 TDs and five picks last year as the Longhorns finished 10-4. 

Since Buechele appeared in just two games last season, he is able to count it as a redshirt season under new NCAA rules.

That means he still has two years of eligibility remaining.

Per Tom Fornelli of CBSSports.com, Buechele is on track to graduate in May, which means he will be eligible to play immediately as a graduate transfer if he transfers during the summer.

With Ehlinger leading the Longhorns back to prominence in 2018 and having the makings of a Heisman Trophy contender for the 2019 season, an injury was Buechele’s only hope of seeing significant playing time at Texas.

By transferring, Buechele will have a legitimate chance to start elsewhere for two years and potentially put himself in position to develop into an NFL prospect.

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Let people do whatever they want with their dang books, sheesh

If you follow a lot of people who watch a lot of Netflix, then you’ve probably spent a lot of 2019 so far watching them argue about books. Specifically, about Tidying Up with Marie Kondo‘s approach to books.

“Keep your tidy, spark-joy hands off my book piles, Marie Kondo,” gasped The Washington Post. “Marie Kondo, back off! Why this book hoarder refuses to tidy up,” declared Cnet. On Twitter, some bibliophiles expressed shock and horror, while others reacted to that shock and horror with snark and bemusement

Kondo’s method for books is exactly the same as her method for pretty much anything else you might find in a home, like clothing, sporting goods, or kitchen gadgets. Yet it’s only the books that have provoked this level of disgust, and that’s because a lot of people have no chill when it comes to what other people might be doing with their books. 

Though this particular Kon-troversy is new, it’s really just the latest in a long series of book-related outrages over the years. 

SEE ALSO: I’m down on my knees, begging you please not to do this to your bookshelf

Last year’s was the collective hand-wringing over backwards bookshelves. Before that was the outrage over books getting cut up for crafts. There’s been huffing over shelves curated by color and selfies over piles of open books, and disagreements over whether a large stack of unread books is cause for pride or shame

What all of these scandalous actions have in common is that they don’t actually affect anyone at all but the person making them. Instagram influencers aren’t sneaking into your home to rearrange your shelves, and Kondo isn’t signing legislation to outlaw large book collections. (She actually encourages you to keep your books if the thought of discarding them makes you mad.)

Why, then, do some bibliophiles get ranty at photos of spine-in books, or see red when a Kondo client throws another novel in his discard pile?

For many, it has to do with what books represent. Books don’t exist solely to spark joy! Books are objects of wonder, and souvenirs of our personal journeys! Our collections reflect our tastes and our personalities, and express them to any curious visitors who might come looking. They’re not mere decorative pieces or functional tools, and only a non-reader would treat them as such.

Books may mean a lot to some readers, but they don’t mean the same thing to all readers.

Or maybe they would. 

Books may mean a lot to some readers, but they don’t mean the same thing to all readers. A skimpy shelf could mean someone hates books, or simply that they prefer ebooks and libraries. An overstuffed one might be just as self-consciously curated as a streamlined one. Those spine-in volumes could belong to someone who loves reading and favors a minimalist aesthetic.

There’s a difference between loving reading and fetishizing books. While there’s nothing wrong with the latter, it’s worth acknowledging the difference — if only so we can collectively stop flying into a blind rage whenever some Facebook rando shares a photo of the secret book safe they just DIYed. 

There are exceptions and caveats, of course. Books that are rare or very old should probably be saved and preserved. Newer books could probably be donated or recycled, rather than trashed, for the sake of the environment. It also goes without saying that I’m talking here about personal collections; it’s obviously a much bigger problem if the government starts burning books, or a public library reorders them all by color just for the ‘gram. 

As a general rule, though? Mind your own books, and let other people mind theirs. 

If you can’t wait to KonMari some boring books out of your life, have fun tidying up. If you’d rather die by a billion paper cuts than let go of even one single volume, hold on to them for as long as you’d like. If you’d like to stock up on vintage volumes you won’t read to make yourself look smarter, or if you love judging people by their book collections — honestly, knock yourself out. 

Whatever you decide to do, though, remember that it’s not the bound stacks of printed paper that matter. It’s what they do, what’s inside them, and what they mean to you that does. Maybe, just maybe, it’s time to cut everyone else a break for whatever they’re doing with their own piles of paper. 

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Binge-watchers: Beware the ‘lifestyle optimization’ trap

Are you still watching?
Are you still watching?

Image: Vicky Leta

2017%2f10%2f20%2fa0%2fchloebryan11.0b114By Chloe Bryan

In Binged, Mashable breaks down why we binge-watch, how we binge-watch, and what it does to us. Because binge-watching is the new normal. 


I found out about Tidying Up with Marie Kondo on Twitter. As far as reality TV was concerned, it seemed up my alley: wholesome and not strenuous, with a strong focus on transformation. When I noticed people were already making memes about it, I was sold all over again. Knowing memes is part of my job!

Over the course of a single Sunday, I binge-watched the entire season — all eight episodes. It wasn’t a bad experience. (Like many viewers, I did not enjoy the “babe” couple, and I would watch a separate show starring the family from the downsizing episode.) At several points, I didn’t really want to keep watching, but I pressed on. I knew people were going to be talking about this … and, embarrassingly, I wanted to tweet about it.

By the time I was done, I felt that familiar post-binge weariness, like I’d emerged from a long, dark, KonMari’d tunnel. Had the show sparked joy? Not necessarily. But I was ready to crack jokes about Marie folding a #SquadGoals tank top.

marie kondo telling viewers at home to thank their clothes while she folds someone else’s shirt that says “#squadgoals” sums up how uncomfortable this show makes me feel

— gin erso (@hotdogroller) January 4, 2019

Several people told me via Twitter that they’ve binge-watched a show for reasons other than enjoyment. One respondent, for example, said she watched Stranger Things to ensure she was caught up with the zeitgeist, even though she wasn’t particularly excited about it. “I binge-watched the first season before the second season came out. I did it because I wanted to understand the jokes and memes … and I wanted to be ready for the second season if I did end up liking it.”

SEE ALSO: Netflix’s year-end rankings reveal the most binged shows and movies

She did end up enjoying the show, but not everyone reported such sunny results. “I’m literally hate-playing through [Red Dead Redemption 2] right now even though I’ve already decided I hate it and it’s not a good game, just so I can a) hear the D’Angelo song and b) know how the story ends,” another respondent explained via Twitter DM. “I literally played for 8 hours straight this weekend trying to knock it all out and didn’t finish.”

Had the show sparked joy? Not necessarily. But I was ready to crack jokes.

Of course, people have been blowing through entire seasons of Mad Men in a day since the dawn of streaming. But our growing tendency to think of binge-watching as a way to build cultural and social capital is less “fun pastime” and more “optimized lifestyle.” It buys into an influencer-fueled way of living: one that incorporates all the best products, maximizes the productivity of each moment, and is organized fastidiously to make you the “best version” of yourself. Many of us, for instance, feel pressured to speed through The Sopranos not because we’re personally invested, but because it feels like a show we’re supposed to watch. (I understand The Sopranos is good, but let’s not pretend it’s not also a way to gain clout.)

There are too many TV shows. Those TV shows are too long. And while the number of TV shows we feel obliged to watch increases seemingly by the day, the pressure to build a “collection” of consumed media is more intense than ever. You have to watch fast, too — when new episodes of The Marvelous Mrs. Maisel arrive, you’d better be prepared to talk about what went down before your coworkers spoil it.

At its core, the idea is that you get more out of life by deliberately immersing yourself in things that are valuable, like exercise, podcasts, Better Call Saul. There’s too much TV, yes, but a lot of it is good. TV is art — it’s been art the whole time, even if that’s only been recognized in recent years — and it’s available in spades, to be consumed infinitely. Immersing yourself in art is a good thing, right? So why not plow through Killing Eve in less than 12 hours, fueled by Sour Patch Kids and cliffhangers?

SEE ALSO: ‘Don’t Trust the B in Apartment 23’ is the throwback binge you deserve

As we’ve known for a while now, bingeing television shows is likely not the best way to retain information. A 2017 study published in the peer-reviewed journal First Monday found that while participants who binge-watched a show remembered it well right after watching, they forgot details more quickly than those who spaced out their viewing. So while you might be able to hang onto those plot nuances long enough to debrief with your friends the next day, you probably won’t recall them when season 2 rolls around. (It’s worth noting, as the study did, that many shows in the Netflix era are designed to be binge-watched; they assume you’ve taken in expository information recently and probably still remember it.)

Can Netflix stop with all these 1 season shows cause I binge watch them and get addicted and then there’s no more to watch

— Madison Hamlet (@MadisonHamlet) January 13, 2019

Sadly, binge-watchers likely won’t enjoy the show as much, either. The same study also found that participants who binged on a show (in this case, The Game) reported lower levels of enjoyment than participants who watched episodes on a daily or weekly basis.

If you’re not enjoying a show to its fullest extent and you’re not remembering it long-term … that’s a pretty bleak picture. Acquiring the biggest stack of luxury goods won’t make you happy or intellectually fulfilled, and neither will acquiring the biggest stack of episodes. Not if you haven’t really absorbed them.

Of course, there are still plenty of things to love about binge-watching. Entering a fantasy world for a whole afternoon can be indescribably comforting, especially if it’s one you’ve visited before. Plus, y’all … the binge-watching snack possibilities? Truly endless.

Still, it’s worth thinking about before you weld yourself to your couch and hit play for the sixth time in a row. The next time I’m thinking of forcing another episode when it’s one in the morning and The OA is only OK, I’ll ask myself this: Do I like the process of watching this show, or do I just want to be caught up? If I can’t muster up genuine excitement for the journey, it might not actually spark joy. At the very least, I might want to save that next episode for tomorrow.

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