Apple’s iPhone XS and XS Max are now available for pre-order

A few minutes later than announced — should’ve been 3 a.m. ET Friday but it was actually at 3:10 am. ET — Apple has opened up pre-orders for the iPhone XS, the iPhone XS Max and Apple Watch Seres 4 on its website. 

If you’ve followed Wednesday’s announcements, there’s nothing new here: The iPhone XS starts at $999, while the iPhone XS Max starts at $1,099. Check out our pricing breakdown for a detailed look at the pricing at Apple and at various carriers. 

SEE ALSO: Beats releases headphone colors to match the new iPhones

The Apple Watch Series 4 costs $399 sans LTE, and $499 with LTE. 

All three devices will start shipping Sept. 21.

Note that in past years, new colors went out of stock faster than others; expect the gold iPhone XS and iPhone XS Max to disappear quickly. 

The third iPhone announced on Wednesday, the “affordable” iPhone XR, is coming a bit later; pre-orders start on Oct. 19, and shipments will commence on Oct. 26.